Wear it wild for the day. Love wildlife forever. Sign up now.

About Wear it Wild

Wear it Wild is WWF’s annual fundraising event.

In workplaces, schools and homes up and down the land, people will be donning wildlife-inspired fancy dress – and raising money to save incredible wildlife at the same time.

Since 1970, populations of wild species have fallen by half. Without the tireless efforts of conservation organisations like WWF, iconic species like tigers, elephants and rhinos could become extinct in our lifetimes.

We’re not going to let that happen. But we rely on the support of people like you to bring about a future where people live in harmony with nature.

Taking part in Wear it Wild is a great way to raise funds, raise awareness – and have fun too.

How your money can help

Here are just a few things the money you raise could do to help protect threatened wildlife:



helps towards the food and vet bills for a sniffer dog trained to track down tiger poachers


can support researchers taking blood samples from two polar bears in Svalbard, providing crucial climate change evidence


helps provide training for 25 farmers in Kenya so they can deter elephants from raiding their crops


could pay for one camera trap to help monitor wild giant pandas


can fund a pair of binoculars to monitor lions - from a safe distance!


could support two corrals to protect livestock - and snow leopards
Wear it wild for the day. Love wildlife forever. Sign up now.