Andy Murray encourages the nation to Wear it Wild

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WWF Ambassador, Andy Murray is encouraging the nation to take part in Wear it Wild. In a letter to newspaper editors, Andy encourages us all to come together and help protect wildlife and their habitats.

“Since 1970, wildlife populations of fish, birds, mammals, amphibians and reptiles around the world have more than halved (58 per cent), and sadly at a rate that shows no sign yet of slowing down.


This isn’t just an issue impacting the rest of the world – in the UK, many of our own species are witnessing a shocking decline in numbers, with many at risk of extinction. That’s why, as a WWF Global Ambassador and a parent, I’m asking everyone to come together and Wear It Wild on Friday 20th October 2017 to help WWF protect our precious wildlife and their habitats.


We’re losing species at a rate consistent with a sixth mass extinction event. The thought that in my lifetime we could lose so many species, including some of our most iconic, such as tigers, elephants and polar bears, is incredibly shocking.


I can’t stand by and watch this happen. I’m determined to help change this trend but I need your help to do it.


The good news is that there’s still time, there’s still hope. While since the beginning of the 20th century, we’ve lost over 95 per cent of the world’s wild tiger population, recent figures show that since 2010 the estimated number of wild tigers has risen from 3,200 to 3,900 thanks to the tireless efforts of governments and conservation organisations, such as WWF and our partners. This is the first time in conservation history that wild tiger numbers have increased.


For the third year, WWF is challenging the nation to Wear It Wild and don animal-inspired fancy dress and raise money. As little as £5 can help train sniffer dogs to track down tiger poachers. £20 can help researchers better understand the impact of climate change on wildlife like polar bears. While, £120 could pay for a camera to help monitor wild giant pandas.


Everyone can take part in Wear It Wild on Friday 20th October. Simply visit:, dress up and donate to help protect our planet and its wildlife.  Don’t forget to share #WearItWild so we can see what you have planned.”


Andy Murray